SEO optimization
SEO optimization – your page can be seen in search.
SEO is one of the optimization options. SEO optimization (Search Engine Optimization) is the optimization of a website for search engines. Search engine optimization helps to increase the visibility of a website in search results, improves the position of your website among competitors displayed in search results, and brings you customers.
Here you can test and learn how to change the SEO of your pages.
If you have a small project, you can find out keywords for free here -> Google ADs and regular subscription advertising.
If you have a large store, 35,000 or 45,000 products, you can use Semrush.